After years of working at Trane, Jim Ruby decided to pursue his entrepreneur-driven spirit and purchase Arizona Comfort Systems, an established HVAC company. Considered an aggressive goal, Jim set out to double the business in a 5-year span, a goal he ultimately achieved in 3 years. With a focus on Southern Arizona's residential market, (60% New Construction, 30% Remodel and 10% Service) Jim Ruby explains that what sets him apart from the competition is that he focuses on value and not price. "I try to solve people's problems, not just sell air conditioners. I never consider my customers to be short term customers, they are always long term customers in my mind."
Establishing a relationship with customers allows Jim to surpass the competition and be more successful in the HVAC industry. "I recently met with a former customer to quote on her second house. I worked on her first house 2 years ago and quoted $2000 higher than the competition, but she still chose me over the rest. Extremely pleased with that system, she came back to have me quote on having the same system installed in her second home. Considering my last quote, she knew that I would still be higher than the competition, but her only thought was, I wonder what they (the competition) left out."

"I deliver value to my customers and Wrightsoft is the vehicle that helps me to create that value. I don't think that I could be doing this or enjoy the success I have today, without it. My closure rate of 95% in the custom home market, says it all. "

In the past 12 months Jim estimates that he has successfully completed over 400 jobs in new construction, and about 100 in the replacement market. Familiar with Wrightsoft from his early days with Trane, Jim has been using Right-Suite everyday since he bought Arizona Comfort Systems.

"It's a very versatile software program. I try to think "out of the box" with some of my designing and Right-Suite gives me that freedom, I haven't seen any other software that is remotely comparable." Jim recognizes that the major benefits of using Wrightsoft include; time savings, accuracy, ease of use and the presentations for the customer. "When I show the customer their house with the load calculations, proposed equipment with cost comparisons, and information about our company, it allows me to establish the value, sell jobs, and remain profitable."

"We understand the market and what our customers want. My employees are trained to be one-man crews so that multiple people are not on the job site. We are also strongly committed to on-going training for our staff so that we can offer the customers the best product and service available, and that's what Arizona Comfort Systems delivers for every customer."